Creating an e-commerce website has become easier than ever. While the industry has been around for years, it started booming during the pandemic as more stores switched to online selling. Statistics show that in 2020, more than two billion people paid for products and services online, and e-retail sales surpassed $4.2 trillion globally. While there are many successful e-commerce websites, you need to invest time and money to make yours successful. If you are a beginner who has never run an e-commerce business before, here are some tips to get you started.
- Prioritize User Experience
88% of website users are less likely to return to a page after a bad user experience. Therefore, when building your e-commerce website, you need to focus on creating a platform that your visitors can enjoy. The website should be easy to navigate, mobile-friendly, load fast, and be visually appealing. If your visitors enjoy using your site, they are more likely to return multiple times to shop. Ensure that your development team focuses on these areas.
- Boost Traffic to the Website
If there are no visitors to your website, you won’t make any sales. Focus on driving traffic to your website by creating content and optimizing the site for SEO. Blog posts will give your website visibility and enable it to rank high on search engine results pages.
You can also decide to hire an SEO agency that uses the best tools, resources, and strategies to keep up with the changing SEO landscape. If you’re short of money, you can search for “title loan companies near me” or “fast small business loans” to get money to fund your SEO campaign.
- Incorporate Social Media
Social media is one of the channels you can use to drive traffic to your e-commerce platform. Promote your business on different platforms and introduce your website to more people. According to a report, 4 in 10 consumers use social media to discover new brands and products. Share some exceptional photos, use hashtags and link to your website to direct more users to the e-commerce site.
- Provide Outstanding Customer Service
Quality customer service is key in building a customer base. Once you attract customers, you need to interact with them. Ensure that you are always available to respond to queries and to process orders. Provide an email address, phone number, or live chat feature that customers can use to contact you. If you are always responsive, your customers will keep coming back.
- Create a Mailing List
For your e-commerce to compete against the giants such as Amazon and Shopify, you need to increase customer engagement. You can do this by creating a mailing list that helps you build relationships and generate sales. You can use the list to let customers know about an ongoing sale or a new product. Email marketing gives you direct access to your customers.
An e-commerce website is essential if you are running an online business. However, to generate more revenue, you need to have a good site. The more traffic you get on your site, the more customers you’ll get.
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