Qualitative Data Analysis Explain qualitative analysis of texts, documents and discourse.

Qualitative Data can not be reduced to numbers, data that are related to concept opinions and value and behaviour of people in social context

some time you want to understand subtle or implied meaning of the text you want to understand . in those cases qualitative text analysis are required.

for qualitative text analysis following things should be considered

Structure of text and document (Narrative Structure) Beginnning , middle

Relationship among the character

Implicit meaning is also important

Discourse Analysis

Discourse analysis is method of analysing a naturally occurring talk speech and all type of written text

this analysis is important as people express themselves in simple and calm manner and some times people express very awkwardly

Analysis must be refer to context , sentiment and situation when interpreting message as same message can have multiple and very different meaning in different context