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###### Determine where JC Penney has particularly strong and/or weak capabilities and what the specific ...

Determine where JC Penney has particularly strong and/or weak capabilities and what the specific mechanisms are that help them achieve any strong capabilities. As well, determine if any of the strong capabilities meet (or come close to meeting) VRIN (Valuable, Rare, Inimitable and Non-substitutable) criteria. In examining the capabilities, be specific in addressing the three broad areas of capabilities that we discussed – Operational, Customer, and Innovation. In addition, you might think in terms of functional areas (e.g., marketing, logistics, etc.) or the value chain.

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