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###### About Risk Perceptions versus Risk Preferences, and Predictably Irrational 1. What lessons should risk professionals draw...

About Risk Perceptions versus Risk Preferences, and Predictably Irrational

1. What lessons should risk professionals draw from these concepts?

2. How can risk professionals combine analytical methods with emotional influence?

3. It is important to know your audience. What is the importance of Risk Perception when attempting to influence decision-makers?

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