Question
IKEA is a very interesting retail store. Products and prices are aimed at working and middle...
IKEA is a very interesting retail store. Products and prices are aimed at working and middle class income households and innovated/engineered such that buyers can assemble them-sounds like a lot of fun. Relative to VALS-2, who is their target market? O Experiencers O Makers O Strivers O Achievers O Thinkers
Answers
Option A.
Relative to Value and Lifestyle Reasearch, the target market of this retail store are Experiencers. They are people who have high resources but also need self expression and love to indulge. Thus, their target market are experiencers.
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