3. What other types of social media could Domino's have used to reach its stakeholders

It is a vital strategy for the company to initiate broadcasts and communications from the outset in all businesses in order to promote the proficiency to control extreme situations of crisis, which in return aid to support bad predicaments along with the speed of outcome. The question of social media employs integration in the management of crises and communication so as to expedite admission to the information.

Domino’s could tend to catch up with the audience and public via Twitter, portals regarding video channels, and Facebook which could make sure that the required messages have reached the public.

In order to boost the participatory room, they can also conduct campaigns on the latest tech-savvy apps such as as Snap chat and Instagram which will help to effectively reach its stakeholders. It could also go through traditional media tools such as magazines, radio, television etc since it contains a large proportion of the audience who still follows these means in the era of digitisation.

The company could also have employed various additional categories of traditional and social media in order to reach its stakeholders. For example, the president of Domino's could bring up and post short video clips for Twitter, Facebook and other social media platforms including commercials for Television viz a viz radio spots for approximately 30 second and even an advertisement in newspapers, journals, magazines or publications etc articulating his message. This could be carried out the same way did by him on video channel portals. The company and the executives should be generous enough to apologise in case of mishappening and thank the society for enticing the topic to his scrutiny. The company should be separated from culprits and declare their prosecution openly while outlining the measures that Domino’s have taken in order to deal with the problem and to ensure it's non-replication. Furthermore, it would have been taken a step to affix a short message on pizza containers for all those customers who have booked orders and also mail out the vouchers along with a satisfactory and tempting note.