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###### Problem 2: How will marketers change their social media use in the near future? The survey was based on 1945 B2B marketers (marketers that focus primarily on attracting businesses) and 1868 B2C marketers (marketers that primarily target consumers). The following table summarizes the results:INCREASE USE OF LINKEDIN? Yes No TotalBUSINESS FOCUSBZBBZCTotal1478 467 19451027 841 18682505 1308 3813Source: Data extracted from *2012 Social Media Marketing Industry Report; April 2012,p.27, bit ly/Ha WwDu

Problem 2: How will marketers change their social media use in the near future? The survey was based on 1945 B2B marketers (marketers that focus primarily on attracting businesses) and 1868 B2C marketers (marketers that primarily target consumers). The following table summarizes the results: INCREASE USE OF LINKEDIN? Yes No Total BUSINESS FOCUS BZB BZC Total 1478 467 1945 1027 841 1868 2505 1308 3813 Source: Data extracted from *2012 Social Media Marketing Industry Report; April 2012,p.27, bit ly/Ha WwDu: Based on the results from the crosstabs above,

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