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# Consumer products company relies on direct nail marketing pieces as major component of its advertising campaigns. The company has thce different designs for 1 new b...

## Question

###### Consumer products company relies on direct nail marketing pieces as major component of its advertising campaigns. The company has thce different designs for 1 new brochure and wunI caluate their eflectiveness. there are substantial diflerences in costs betwecn the three designs: The company decides test thc thrce designs by mailing 5000 sumples of cach to potential custonrs in four diflerent regions RK AVUGLAH ofthe country. Since there are known regional dilferences in the custonkr bause, regi

consumer products company relies on direct nail marketing pieces as major component of its advertising campaigns. The company has thce different designs for 1 new brochure and wunI caluate their eflectiveness. there are substantial diflerences in costs betwecn the three designs: The company decides test thc thrce designs by mailing 5000 sumples of cach to potential custonrs in four diflerent regions RK AVUGLAH ofthe country. Since there are known regional dilferences in the custonkr bause, regions cons idered blocks: The number of responses to each mailing 4s follows: During data entry; the ligure for the 2" design Ashanti region could not be found. This Mrked with thc kuter M; Rcuicn Bestgn Northetn Voltu Ashnti G.Accnu 150 J50 219 375 4uu 525 S80 275 J4u 20 JO Estimate the valuc M Analyze the data from this experiment using signilicance levelof 59#. (c) Use Ihe Fisher LSD method nuke comparisons Jng Uhe three designs detenine specifically which designs diller in the mean response rate:

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